When it comes to diamonds, many buyers tend to use the words 'cut' and 'shape' interchangeably.  But for diamond professionals, there is a big difference.  Diamond Shape refers to the outline of the stone (pear, oval, round, etc.). Diamond cut refers to a stone’s facet arrangement - the way it is cut.

The most popular shape is still the Round Brilliant, which is often used as a solitaire in engagement rings, earrings, or pendants. The cutting style known as the round brilliant has been around since the 1700’s, but has been modified over the years. 

But following quite closely is the Cushion, which was actually the most popular shape until the early 20th century. Originally designed to retain as much weight from the original crystal as possible, this brilliant cut combines a square cut with rounded corners (much like a cushion).

Many clients then favour the Princess, Heart and Oval shapes, which all offer something personal and bespoke when it comes to creating your perfect piece of jewellery.

But the best thing of all - we believe every shape is just as beautiful as the next and choosing a shape for your perfect diamond is just another way you can make your creation, truly your own.

Browse our collection of stunning loose diamonds - of every shape -  to see what's your favourite.