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Why DoC

Why Buy From Diamonds of Choice?


GIA is recognised as the most trusted grading certificate in the world, all our diamonds are GIA certified guaranteeing the quality - be cautious of companies trying to sell you other, less regarded certificated diamonds.


As a fully fledged member of the Responsible Jewellery Council, we are regularly audited to ensure our company, and all our partners, trade with the most ethical and transparent processes.


Our owner first entered the diamond industry over 50 years ago, we're still family owned and offer years of experience to all our clients.


It's not just the 4C's that affect a diamond's value, many other characteristics are considered when grading - we'll talk through every one of them with you.

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